When you’re not in the next cubicle, and can’t reach your customers or clients for an in-person presentation or lunch, each correspondence becomes more impactful. If you’ve been ignoring your email presence in favor of other projects, now’s a great time for an updated custom email header, upgraded e-newsletter template, or fresh new series of email graphic icons.
Trifold brochures are easiest in physical space. But, one-sheeters are the “trifolds” of the web – for their portability, shareability, and “downloadability”. This might be a smart time to convert some of your most shared trifolds into downloadable one-sheet brochures, that can be posted as downloads, or attached to an email.
Many organizations are creating campaigns or messaging surrounding the COVID-19 pandemic, and drawing attention to their programs and efforts to support one another through this crisis. A custom symbol or icon can encapsulate the vision of a project or program, and is a low-cost way to create a “Brand” for a program or project that might be shorter-term, but still core to the values of your organization.
When budgets shrink, one way to “update” without a complete overhaul is by switching out your Cover Art for a publication, document, packet, magazine, booklet or even a training course.
Like many American’s, every day I’ve been watching the news, and following the numbers on the Pandemic spread, as well as the projections. Concepts made visual, like the ubiquitous “flatten the curve” makes it easy for large audiences to connect with complex science and ideas. These same strategies can work for your brand. By designing custom illustrations and infographics to illustrate important ideas and key data, we can make these concepts and information more portable’ and “usable” for every member of your organization, from your executive leadership down to your front-line staff.